Job Description
Provides support to the staff of the Sales and Marketing Department. Duties include general research, clerical, and project based work. The Sales and Marketing Assistant projects a professional company image through in-person and phone interaction.
Responsibilities
- Research new market opportunities
- Map out potential customers & competitors
- Determine unmet needs and market structure (channels)
- Contact and conduct initial follow-ups on sales prospects
- Coordinate with our marketing, sales, and technical groups to facilitate marketing functions (i.e. brochures, trade shows, etc.)
- Provide status reports to management on overall sales and marketing activities
- Create and modify documents using Microsoft Office, Excel and PowerPoint
- Perform general clerical duties to include but not limited to: photocopying, faxing, mailing, and filing
- Maintain hard copy and electronic filing systems
- Setup and coordinate meetings and conferences
- Support staff in assigned project based work, including but not limited to:
- Develop procedures for contacting and qualifying leads
- Develop procedures for updating prospect information
- Develop procedures for competitive research and analysis
- Researching target advertising in all media for niche markets
- Correspondence to prospects and clients and prospects
- Coordinate development of marketing pieces
- Develop procedures for E-Marketingllnternet marketing services for clients
- Preparation of sales proposals from information gathered
- Development of pricing structures and payment options
- In addition to these typical duties, may perform other duties as assigned and required
Knowledge, Skills, and Abilities
- Experiencellnterest in Internet media, publishing, software development, marketing and sales o· Knowledge of web development and content management systems a plus.
- Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
- Ability to write reports, business correspondence, and procedure manuals.
- Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
- Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
- Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
- Must have strong organizational skills and pay close attention to detail
- Ability to cope effectively with deadlines and multiple demands
- Ability and willingness to work non-standard business hours, such as nights and weekends, on an as-needed basis is required. Extensive travel required.
Requirements
- Bachelor's degree (B. A) from four-year College or University with major in Marketing and/or Sales; or four to six years related experience and/or training; or equivalent combination of education and experience.
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